The Redesign of the Baze Brand

UI/UX | BRAND IDENTITY | ART DIRECTION

SCIENCE LANDING PAGE

The hero image engages the user,

evoking a sense of emotion.

A Design System

Thoughtful hierarchy of typography &

the intentional use of color allows

the user to easily digest content,

creating a design pattern.

Baze Vitamins & Their Benefits 

The slideshow features an overview

of each vitamin. Icons effectively

highlight their benefit .

INSTAGRAM

The account features content pillars

that revolve around nutrition &

living a healthy lifestyle. The posts

are aspirational, as well as informative.

Email Personalization

Personalization through email

is crucial when speaking to users,

humanizing the brand.

Out of Home Campaign

The campaign introduces Baze

to the USA market. It is simple &

to the point, “We use science.”

The design is bold &

the copy playful.